Mini Metro Matter

Poetry on the pavement 2006
(associated with 'Mini Metro' and the edits into 'Mini Metro Matter'

Jorge Rodriguez de Gerada, a New York based artist, could be found on a Sunday morning one day, perched on top of a high ladder, ripping the paper of a cigarette billboard. A child’s face painted in rust with a fluorescent green frame around its face: as if years of cigarette, beer and car ads had been scraped away to reveal the rusted backing of the billboard.

-Charcoal portrait by Jorge Garcia de Gerada, New York based artist and social commentator.


An adbust group in Norway recently did a culture jam that was surprisingly effective. All over Oslo the put up massive poster backsides over all of the ads that are on each side of the bus shelters. The intention was to cover up the advertisement and for people waiting for the bus to write on them. This was a simple idea yet a massive effort, but most of the cards got filled up, almost all of which was supportive to the adbust.

Transient art in the form of social commentary, as far as I am aware, has been an effective tool to reach the masses since the early days of society. Socrates used to fear the poets and artists for their loose use of philosophy and disregard of censorship which did not benefit the State. It is perhaps the excessive effort from the ad companies, to stifle and stop the adbusters, show that this fear of the social critic is still present and strong in our society today.

Over the years multi media and the constant competition from the advertisement companies has made it hard for the adbusters to get their message across to a desensitised population. The poor rustic activist is now battling against the ruthless corporate companies that want to sell their product at any cost. Entering the race man on man is like entering a duel with a rusty spork; might be noble but a sure suicide. Sometimes etching a message on the ground with the spork, or chalk, is far better than entering the high horse race.

-Tui ad campaign, sending the message that social issues and culture jamming criticism is pointless, might as well leave it alone and have a beer. -

Although these are examples of adbusts, specifically targeting advertisement and the companies behind them I see many similarities to the intentions, spirit and motivation behind the idea of poetry on the pavement and the pioneer adbusters. The adbusters fall under a broader category of activists: the culture jammers. Although the use of culture jammers might have come from the controversial British TV series 'The prisoner', in the episode 'it's your funeral' in 1967 who tried to disrupt the Orwellian dystopia around them, culture jamming is thought to come from the term radio jamming. This is when public frequencies are pirated and subverted for independent communication, or to disrupt dominant frequencies. So how is 'Poetry on the pavement' culture jamming? Adbusters use the established media of advertisement, jams the message and sends a personal message through it. More like radio jamming, written words on the pavement jams the public pathways. If we look at the ground as a public medium used mainly for government signing(roadmarks etc) or advertisement from various organisations and companies it might become more clear how chalking a poem on the ground becomes a culture jamming activity.

Like the culture jammers we are raising a piece of chalk and a written voice against the hollow drone of media slogans, catchy phrases from coke or burger king ringing like a jingle in the back of your head and the pointless piss markings of someone’s name in sloppy tag. Like a colourful bump in their road we were there to pull passers by out of their clouds, jamming the culture of empty drones to give any and all the opportunity and moment to stop and think, reflect or furrow that critical brow. Like adbusters, whose work constantly gets covered over by the advertisement companies, our chalked poems are transient art.

This is an element that separates what we are doing from the stain on society that tagging and bombing is perceived as. We may be unraveling thought provoking riddles right in the face of people that will get offended, but come rain those people will have no objects to raise their scowling fists against. .




Unlike bombings (the artistic aspects of graffiti in my mind) we do not have to hide away in alleys, hidden parking lots or walls along the railway tracks. Although there is great value in this expression in the shadows, its voice only carries to those that seek it out.

Another important aspect to further this perceptual separation is that we kept all the writing off the wall. Many people are used to ignoring and possibly blocking out the spray painted images on the walls. Moved to the pavement, where eyes are often retracted in a busy society, we are able to catch their minds attention again. The effect is slightly different on a uni student, who is used to seeing messages on the pavement around university. But contrary to advertisement slogans or tags, these are actual messages from societies around uni which makes it natural for many students to pay attention to what is written on the ground.



Seeing the lack of active culture jamming in Auckland and at Auckland university, the realisation that this could be done in such a direct, simple and effective way through poetry has been very motivating. Raising the voice of poetry and jamming it in like a wedge in the issues of society seems a worthwhile effort. And people with a voice seemed to enjoy it too.





Crouched down in a corner near the art gallery, next to a metallic sculpture, softly changing with the wind, I carefully chalked out the title of Dylan Thomas’s poem ‘Do not go gentle into that good night’.



The irony did not seem apparent at the time, but as the stanzas unravelled on the pavement its message shouted louder in my subconscious.



Each line and each stanza slowly became bigger until large flowing red letters where Raging, raging against the dying of that light.

Many people outside the gallery stopped to watch the unraveling. Some just passing by, yet others there to see art (from the gallery) , but most not shy to approach and ask questions. There were not only questions of author and motivation, but some delving into the meaning of the poem and its poetic devices.

While tourists and fellow students took pictures, the raging of a poetic voice stayed strong and settled in a lasting memory.